This is a reflection on my work so far this semester in Mass Communications. I was doing really well at first, keeping on top of everything and having it all done tip top, but lately it has been a little hectic. I finally have a topic for my semiotics paper, and today I am developing a thesis. I chose to do an advertisement regarding alcohol because it has been a prominent topic, as I live in a college residence and all. I was talking with a friend about beer advertisements and how they are always associated with young, "hot" girls. I was shocked by a statement he made, that if young girls were not in the advertisements he most likely would not buy as much beer, or pay as much attention to the ad. Now this is either, just a lonely guy looking for girls, or a serious statement on the advertising industry. Do they really have such a powerful affect on individuals? Is it because of the deeper meanings and hidden suggestions within the image? I feel that by looking at the advertisement I have chosen I will perhaps come to some understand as to why this boy is so affected by it. What do advertisers strategically put into these advertisements that make young male adults want to buy the product?
I feel better now that I have a concrete image to deconstruct and analyze. It is a little late but I work better under pressure. It has been non-stop essays and papers for the past month and it's only half over. I feel that I am gaining a better understanding of media within our society though. Mass communications has opened my eyes to the media. I find myself analyzing images I see, or read in magazines and thinking why myself or others think a particular way. I am noticing how conditioned we are to think a select way.
I hope to get back on track and manage things a little better. Wish me luck!
Skyy Vodka Ad
May 2000
http://www.gallup-robinson.com/essayimages/82skyyvodka.jpg
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